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Formerly JRNI Coaching Learn More

Launch a Coaching Practice You Love

Authentic life coach training + certification for impact-driven people

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Unlock Your Unique Approach
Attract Clients Who Value You
Make the Impact You Envision

Life's Too Short To Build Someone Else's Business

You’re smart, you care and you want to become a life coach.
But you’re struggling to make the money or impact you envision because:

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It's hard to know the "right way" to launch your practice

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You don't want to look and sound like everyone else

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You want evidenced-based training, not more fluff

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You'd love exposure to multiple methods and perspectives

Shay Hadley
“Lumia life coach training catapulted my coaching career leaps and bounds, and I will be forever grateful for the experience.”

Shay Haynie -- 2018 Graduate
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“Lumia was one of the most positive, transformational, and self-loving decisions I have ever made. I feel empowered and grateful for every moment of the Lumia experience.”

Debra Arlyn -- 2020 Graduate

We've Already Helped 1,750+ Other Adventurous Coaches

Break the Mold and Build A Thriving Practice
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Become a certified life coach and get exactly what you need to build a coaching business you love:

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no fillers
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no fluff
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no cookie-cutter tricks and tactics

Just pure, evidenced-based training designed to help you unlock your unique strengths and approach.

See Course Catalog

Who Thrives With Lumia?

Enthusiastic Self-Starters
Launching A Coaching Business

Who are we to say you can't achieve X until you've done Y? If you're empathetic and ambitious, you may have the chops.

Health & Wellness Service Providers
Transitioning To Coaching

You're already skilled in one arena, now let's beef up your coaching and business skills for a smooth transition into full-time coaching.

Established Therapists & Coaches
Looking to Level-Up Their Practice

Some people call it "Building Your Empire". We call it Being Your Badass Self, showing others how to do the same.

[Get Your Free Guide]
6 Steps to Start Coaching Today

6 Step Coaching Guide

Ready to learn more about what it takes to launch your own effective coaching practice? 
This free guide, written by the Lumia co-founders, will give you the tools to discover your niche, find clients and get started on your path to becoming a coach.

Plus, when you sign up -- we'll keep you up to date weekly with coaching techniques, and the occasional much-needed kick in the pants to keep you motivated on your coaching journey.

So, what're you waitin' for? Let's get started!

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What’s Your Coaching Story Gonna Be?

As one of the premiere online coach training programs, we’ve helped over a thousand other game changers build thriving practices that change lives.

So, the choice is yours:

Take the leap and launch your unique coaching practice, or keep living with What If’s.