Build Your Coaching Business with Confidence

Lumia’s Training Includes the Business Skills That Set You Apart

Learning to coach is just the beginning. At Lumia, we understand that becoming a successful coach means more than mastering coaching techniques. It means building a sustainable business that allows you to make the impact you're meant to make.

That's why every Lumia student receives comprehensive business training designed to transform your coaching skills into a thriving practice.

What You'll Learn

Essential Business Skills for Modern Coaches

Entrepreneurship 101: Master the Entrepreneurial Mindset

Gain a comprehensive introduction to building a business from both personal development and practical perspectives.

What You'll Discover:

  • Entrepreneurial Mindset Mastery: Develop the mindsets, traits, behaviors, and working styles of successful entrepreneurs
  • Vision & Business Model Planning: Create a future-focused vision and comprehensive business model strategies
  • Strategic Implementation: Explore essential tools, frameworks, and actionable steps for execution
  • Launch Preparation: Get practical guidance, frameworks, and templates to confidently begin your business journey
  • Success Essentials: Learn finance fundamentals, money management principles, and productivity tools

Take-Home Resources:

  • Entrepreneurship Toolkit
  • Annual Roadmap Planning Template
  • How to Build an Offer Template

Introduction to Branding & Marketing: Craft Your Authentic Brand

Learn to build a distinctive personal and professional brand that attracts your ideal clients.

What You'll Master:

  • Brand DNA Development: Discover your personal brand using our proven Brand DNA Framework
  • Brand Identity Creation: Learn strategic approaches to selecting powerful brand names and visualizing your brand's distinctive elements
  • Strategic Marketing Planning: Introduction to Go-To-Market Strategy that aligns with your goals and informs your comprehensive Marketing Plan

Take-Home Resources:

  • Brand DNA Workbook
  • Brand Name Strategy Guide

Essential Sales Skills: Heart-Centered Client Enrollment

Learn how to attract and enroll clients through authentic, relationship-based approaches.

What You'll Master:

  • Heart-Centered Sales Approach: Explore authentic ways to offer your services that feel aligned with your values
  • Client Attraction Strategies: Gain practical insights into how to find prospective clients organically
  • Value Communication: Learn to communicate the value of your work authentically and confidently
  • Relationship Building: Discover techniques for building genuine connections that lead to client enrollment
  • Confident Client Conversations: Practice booking new clients with confidence and ease
PLUS

Quarterly Business Development Workshops

Beyond your core business classes, Lumia offers ongoing quarterly workshops designed to deepen your business development skills with specialized, hands-on training. These workshops provide focused deep dives into specific strategies that help you invest your time wisely, optimize your digital presence, and connect more meaningfully with your clients. These sessions offer interactive, practical application of business concepts in a supportive workshop environment where you can ask questions, work through challenges, and refine your approach with expert guidance.

Digital Marketing & Social Media 101: Build Your Online Presence

Master the fundamentals of digital marketing and social media strategies specifically designed for coaches.

What You'll Learn:

  • Platform Strategy: Discover the recommended platforms for coaches and how to choose the right ones for your audience
  • Email Marketing Fundamentals: Learn how to build and nurture an email list that converts prospects into clients
  • Content Creation: Develop skills for creating engaging content that showcases your expertise and attracts ideal clients
  • Analytics & Optimization: Understand how to track your marketing efforts and use data to improve your results
  • Brand Awareness: Learn strategies to build brand recognition and engage with your target audience online
  • Conversion Strategies: Discover how to turn social media followers and email subscribers into paying clients

Business 2.0: Advanced Business Development Workshop

A quarterly hands-on workshop that builds upon your foundational business knowledge with interactive, practical application.

What You'll Explore:

  • Uncover Your Niche: Complete exercises to identify your potential niche and who you can serve most effectively
  • Consumer Journey Deep Dive: Understand how to capture and engage your target audience throughout their decision-making process
  • Marketing Plan Framework: Learn to build an initial marketing plan and outline key next steps and actions

Take-Home Resources:

  • Marketing Plan: Consumer Journey Template
  • Uncover Your Niche Workbook

Plus, Monthly Coaching Mastery with Noelle

Join Lumia CEO and co-founder Noelle Cordeaux for monthly LIVE sessions focused on coaching mastery and business opportunities. These sessions frequently explore emerging coaching niches, industry trends, and new business opportunities within the coaching field. Gain insider insights into where the coaching industry is headed and discover how to position yourself at the forefront of developing markets and specializations.

Skills Alone Aren't Enough

Why Business Training Matters for Coaches

Even the most talented coaches struggle without business acumen. Research shows that 80% of new businesses fail within their first 18 months… often due to lack of planning, unclear positioning, or ineffective marketing.

The Lumia Difference: Clear-Cut Education and Practical, Proven Frameworks

Our business curriculum isn't random theory. It's built on real-world experience from coaches who've successfully launched and scaled their practices. You'll learn:

  • How to identify and communicate your unique value proposition
  • Practical strategies for finding and attracting your ideal clients
  • Essential systems for managing finances and operations
  • Marketing approaches that feel authentic and sustainable
Sound Familiar?

Common Business Fears

"I don't know how to find clients"
Our consumer journey framework and marketing planning tools give you a clear roadmap for reaching the people who need your help most.
"I'm not good at marketing or sales"
We teach heart-centered, authentic approaches to sharing your work—no pushy sales tactics required. You'll learn to market from a place of service, not self-promotion.
"I don't understand the business side"
Our step-by-step frameworks break down complex business concepts into manageable, actionable steps. You'll graduate with templates, tools, and clear next steps.
"What if I choose the wrong niche?"
Our niche exploration process helps you discover where your unique story and skills can make the biggest impact. Plus, niches can evolve as you grow.

Your Result? Ready to Thrive as a Coach

Lumia graduates don't just become great coaches, they also become successful business owners.

Our comprehensive business training ensures you'll have:

  • Clarity on who you serve and how you help them
  • Confidence in your ability to attract and work with clients
  • Practical tools for managing every aspect of your business
  • Strategic frameworks for sustainable growth
  • Authentic marketing approaches that feel aligned with your values

Your Business Journey Starts Here

The coaching industry is growing rapidly, with the International Coaching Federation reporting over 109,000 professional coaches worldwide and a market value exceeding $4.5 billion. But opportunity alone isn't enough. You need the skills and support to seize it.

At Lumia, we bridge the gap between coaching excellence and business success. You'll graduate not just as a certified coach, but as an entrepreneur ready to build the practice of your dreams.

Book a Call with Our Admissions Team
Discover how Lumia's comprehensive business training can set you up for success as both a coach and entrepreneur.