Inside Lumia's Brand New Business Classes for 2025

Want to hear more about our enhanced business curriculum? Listen to the latest episode of Everything Life Coaching, where Noelle and Joyce discuss these updates in depth. Available on Apple Podcasts, Spotify, or wherever you get your podcasts.

"Your story is your gold." This powerful statement has long been a cornerstone of our philosophy at Lumia. But how do you transform your story, your gold (and all the pages you'd maybe rather rip out) into a thriving coaching practice that authentically represents who you are?

We're excited to announce a complete refresh and revamp of Lumia's business curriculum, designed to give you practical tools, frameworks, and confidence to build a coaching business that feels aligned with your unique strengths and vision.

Why We've Updated and Improved Lumia's Business Curriculum

Learning to coach and building a coaching business are two different skill sets. While many aspiring coaches have the heart, empathy, and skills to create transformational experiences for clients, the business side can feel overwhelming.

That's why we've completely updated our business building series with one goal in mind: to make building your coaching practice more accessible, practical, and tailored to who you are and the clients you want to serve.

As Lumia instructor Joyce Chen explains in our latest podcast episode, "We're not about creating cookie-cutter coaches or businesses. The goal in these classes is to give you the foundations across all areas so that you can decide how you want to build your business in a way that feels comfortable and authentic to you."

What's New in Lumia's Business Classes?

Entrepreneurship 101 is the Foundation of Your Coaching Practice

Our enhanced Entrepreneurship 101 class now addresses both the mindset and tactical aspects of building a business:

• Entrepreneurial Mindset Mastery: Developing the mental frameworks that support success and help you push through limiting beliefs
• Vision & Business Model Planning: Creating future-focused vision and comprehensive business strategies
• Strategic Implementation: Practical tools, frameworks, and actionable steps for execution
• Launch Preparation: Guidance, frameworks, and templates to confidently begin your journey
• Success Essentials: Finance fundamentals and productivity tools to keep you on track

What makes this class special is its dual focus on internal development and external strategy. As Joyce says, "The difference in what makes an entrepreneur successful is how they think, how they feel, how they manage their behaviors, and how they work through limiting beliefs."

Introduction to Branding & Marketing = Finding Your Authentic Voice

Our refreshed branding class provides you with essential frameworks to develop a distinctive coaching identity:

• Brand DNA Development: Discover your personal brand using our proprietary Brand DNA Framework
• Brand Identity Creation: Learn strategic approaches to selecting powerful brand names and visualizing your brand's distinctive elements
• Strategic Marketing Planning: Introduction to Go-To-Market Strategy that aligns with your goals

One exciting addition is our new module on naming your coaching practice (addressing one of the most common questions we hear from new coaches!) Should you use your name? Create a business name? How do different naming approaches impact your growth potential? This practical segment walks you through all the considerations to help you make an informed decision.

Quarterly Business 2.0 Workshop

Based on feedback from our community, we're launching a brand new quarterly workshop called Business 2.0. This hands-on, interactive workshop builds on the foundations from our core business classes and helps you:

• Uncover Your Niche: Exercises to help identify your potential niche and who you can serve
• Deep Dive into the Consumer Journey: Understanding how to capture and engage your target audience
• Develop a Starter Marketing Plan: Build an initial marketing plan with clear next steps

What makes Business 2.0 unique is its workshop format. "This isn't just about theory. We'll actually work through frameworks and templates together, so you walk away with concrete plans and action steps." - Joyce Chen

A New Approach to Business Building

What sets Lumia's approach apart is our belief that there's no one-size-fits-all method to building a coaching practice.

Our new curriculum provides you with a variety of paths and approaches, allowing you to choose what resonates most with you.

Whether you're more comfortable with organic, relationship-based growth or prefer strategic digital marketing, our curriculum supports multiple pathways to get where you wanna go.

We're also embracing the changing technological landscape by addressing how tools like AI can complement (not replace) your work as a coach. As Noelle explains in the podcast, "There is nothing that is going to trump the value of human connection in our time... And there is a way to approach advancing technologies in a generative, ethical, compassionate manner that allows us to enhance our work."

Business Resources That Grow With You

All of our enhanced business classes now include:

• Downloadable templates and worksheets
• Real-world examples of how to apply each framework
• Both theoretical and hands-on learning components
• Updated reading lists and resource recommendations

Remember, as a Lumia student or alum, you have lifetime access to these materials through our student portal, and alumni can take up to five refresher classes per year for free.

Building Your Business with Support Beyond Your Training

At Lumia, we understand that business building is an ongoing journey. That's why we've created multiple touchpoints for support beyond our core curriculum:

• Weekly Office Hours with Noelle: Get real-time feedback and support on your business questions
• Coaches Cafe: Network and share ideas with fellow coaches
• Coaching Power Hour: Build skills and ICF hours through practice sessions
• Monthly Coaching Mastery Sessions: Learn from industry experts on specialized topics
• Digital Marketing Workshops: Dive deeper into online visibility strategies

Your Coaching Journey, Your Way

Whether you're just beginning to explore coaching as a career or you're an experienced coach looking to level up your business, our enhanced curriculum meets you where you are.

As we often say at Lumia, we're a huge table. We lay out a banquet of all sorts of concepts and ideas that represent the world of coaching. We invite everyone to this table, and we're committed to ensuring you're served exactly what you need to nourish your journey.

Ready to experience our enhanced business curriculum for yourself? Current students can access these updated classes through the student portal, and alumni are invited to return for refresher courses. If you're new to Lumia, schedule a call with our admissions team to learn how our coach training program can help you build both coaching skills and a thriving practice.