Voices from SXSW: How Has Coaching Changed You?

Each year, Lumia Coaching takes a team to SXSW in Austin, TX. In this podcast, we asked the coaches who attended to share how coaching has impact their lives.

The Everything Life Coaching Podcast, featuring Lumia Coaching founders John Kim and Noelle Cordeaux, is a deep dive into the experience and business of being a life coach. Subscribe to get new episodes weekly!

What It Means To Become A Coach 

Every year, a team from Lumia Coaching attends SXSW in Austin, TX to provide coaching to the public at the event. This year, Lumia graduate Marcos Cervantes III recorded a series of interviews with Lumia students and alumni, asking them about coaching, what it means to them and the impact it's had on their lives. 

In this episode, we’ve collected the highlights from their responses, which paints a picture of what coaching is all about. Listen in as our coaches reflect on how the journey has changed them, and what it looks like to serve others in their capacity as life coaches.

Special thanks to the amazing coaches who participated in these interviews: Marcos Cervantes III, Julia Burge, Leya Aronoff, Vanessa Crues, Bryan Wilson, Barb Matias Haynes, Kelly Mulaney, Samantha Lawrence, Teresa Cano, Shawna Ventimiglia, Sarah Bartlett, Mildred Murillo.

‍This isn’t a life coaching program, it’s a life changing program. 

These voices from SXSW exemplify the Lumia experience. When you join our community, you’re not just training for a new career. Expect to amplify your growth in a thriving network of fellow students, program graduates, and experts. 

And get this: community doesn’t end at graduation. It’s just the beginning! We offer Lumia students and alumni opportunities for continuing education, connection, and collaboration.

Wondering what that looks like beyond events like SXSW? 

Here’s what you can expect when you join the Lumia community.


As a Lumia coach-in-training, check out the list below for an idea of what you can expect in addition to your coach training coursework.

Weekly Office Hours Q&A with John Kim: Regular Zoom video chats with Lumia co-founder John Kim to explore all things coaching. Office Hours is the place to bring your burning questions, or workshop coaching scenarios and business development questions. Students are also welcome to ask John about his areas of expertise in relationship and group coaching, holding retreats, creating a brand, building an audience, writing, publishing, podcasting… or anything else related to showing up as a coach!

Monthly Coaching Mastery with Noelle: During these sessions, Lumia CEO Noelle Cordeaux takes participants beyond the basics of coaching. You’ll gain valuable insight into the broader applications of coach training and a window into the wide world of coaching industry research and development. Every session will focus on a different vital subject related to coaching that will broaden your horizons and your understanding of what's possible as a coach. 

Dedicated Class Coach: You’ll receive 1:1 support from your class coach, who walks beside you throughout the program and is available to answer questions at every stage of the process.

Coaches Cafe: Hosted by Lumia’s Class Coach Pam Davis, the Coaches Cafe is a regularly scheduled call to facilitate connection, community, and support for students and alumni. Topics vary from month to month, and each session includes time for checking in, sharing, receiving, and holding space. 

Cohort Connections: Dedicated cohort channels on the Slack app provide you the opportunity to get to know your peers outside the classroom, find coaching practice partners, dissect information and content from your lectures, connect with your group, support each other, and have fun!

Small Group Connections: Optional groups set up by time zone for connection, practice and support with your fellow Lumia coaching peers.

In-Person Events: Once you’re enrolled, you’re on the inside track! Students receive invitations to participate in Lumia’s full slate of networking, continuing education, and community building opportunities at events such as SXSW and our annual retreats.

Continuing Education: We’re constantly adding new workshops and offerings in response to student interests and needs, including hands-on support for building your coaching practice through programs like the Lumia Business Lab Series that are available exclusively to Lumia students and alumni.

Additional Resources + Business Building Bonuses: Inside the student portal, you’ll find a wealth of resources beyond the training curriculum for extra self-study and learning.

Quarterly Bonus Workshops: In addition to your coach training curriculum, Lumia offers additional workshops on topics of interest to students and alumni. These offerings include topics such as: Digital Marketing & Social Media 101 and Deep Dive into Niche.

ICF Signature Coaching Demo + Practice with Noelle: See ICF Core Competencies in action through live demonstration. These sessions are led by Noelle or an ICF Credentialed Instructor, and begin with an observed coaching session that demonstrates specific behavioral skills and markers. You will then have the chance to practice the highlighted competencies to gain experience and validation in your ICF coaching skills.

Yearly Business Summit: Annual retreat for students and alumni to help build your coaching business and give you the tools, inspiration and momentum you need to kick your coaching business into high gear. Past workshop topics have included: 

  • Business Building: Routines and Systems
  • How to Find Clients
  • Social Media for Coaches
  • Group Coaching & Facilitation
  • Writing a Book That Sells with John Kim
  • How to Plan and Launch a Successful Podcast
  • Legal, Contracts and Who Needs an LLC?
  • Crafting Copy that Connects
  • Handling Finances, Accounting and Your Money Mindset
  • Making the Leap to Full-time Coach
  • Creating Your Coaching Packages and Pricing
  • Referrals & Building a Word of Mouth Business
  • Creating Branding that Works

BIPOC Affinity Group: Lumia's Black, Indigenous, People of Color (BIPOC) Affinity Group exists to offer mutual support, share resources, and provide feedback and recommendations to Lumia. BIPOC Affinity group meetings are exclusive for people who identify as Black, Indigenousand/or People of Color.

LGBTQIIA+ Affinity Group: Coming Soon!  Lumia’s LGBTQA Affinity group has been created to celebrate the vibrant community of LGBTQA coaches at Lumia, and to create a space for mutual support and resource sharing needed for growth and development as coaches.

Community Social Network on Facebook + Slack: A private group for students and alumni to share resources, ask questions, and give/receive support.

Everything Life Coaching Podcast: Hosted by Lumia co-founders John Kim and Noelle Cordeaux, Everything Life Coaching is designed to keep you connected to the latest in coaching -- from new techniques to real talk about launching your own practice. If it’s related to coaching, you’ll find it here!

Coming Soon! Coaching Corner Podcasts with Noelle and John. This new series is being offered exclusively to Lumia students, and will be accessible inside the student portal.


In addition to lifetime access to the resources, events, and services described above, graduates of the Lumia life coach training program receive the following benefits and opportunities.

Alumni Online Portal: Stay connected with this online library of resources, event announcements, and job postings. The portal includes sections on: Graduation Perks, Starting Your Business & Getting Clients, Coaching Forms, Templates & Worksheets, ICF Resources: Coaching Ethics & Standards of Practice, Continuing Education, Calendar of Upcoming Events.

Coaching Job Postings: Benefit from coaching job opportunities vetted by Lumia, exclusively offered to our alumni.

Profile in Lumia’s online Coach Directory:  All Lumia alumni get a profile page and inclusion in our grad directory, so you can send clients to a professional landing page, without having to build a whole site right away.

Alumni Benefits:

  • Lumia Coach Badge
  • Lumia Coach Directory Profile
  • Facilitate Workshops at Lumia Events
  • Publish Guests Posts on Lumia Blog
  • Feature on Lumia Instagram Page
  • Lumia Instagram Takeovers
  • TAT Lab Opportunities
  • Coaching, Networking, and Continuing Education at Lumia Events such as SXSW 
  • Yearly Retreats and Summits
  • LIfetime access to student portal & training materials
  • Opportunity to sit in on new classes as they are added to the coach training curriculum

A Connected, Supportive, Global Network 

Our community of incredible people sets us apart from every other coaching organization out there. We have built a true network of life coaches who work together, play together, lift each other up, and cheer each other on through the ups and downs of life.

Want to Join Us?

One of our values at Lumia is that we dare to be different. Our life coaches ignore the expectations society tries to impose on them, and seek to live from their own truth instead. If you are ready to step into your power and you’d like a partner in the process, come check out Lumia Life Coach Training. Grounded in science, our ICF accredited program features authentic instructors, a robust curriculum, and business instruction to prepare you for liftoff.

Lumia Coaching: Vibrant community. Evidence-based life coach training. Lifetime support.

[Free Guide] 6 Steps to Start Coaching Today

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Lumia is accredited by the ICF as a Level 2 Pathway Program. Want to learn more about the ICF credential requirements? Click here for further details.