The Everything Life Coaching Podcast, featuring Lumia Coaching founders John Kim and Noelle Cordeaux, is a deep dive into the experience and business of being a life coach. Subscribe to get new episodes weekly!
How To Be The Life Coach YOU Want to Be
Are you struggling to move your coaching business forward? It might be because you’re trying to serve everybody. If you want to make progress as a coach, start by discovering your niche and expand outwards from there.
The Power of Being Your Unique Self
Odd are, there are other coaches out there offering services similar to yours. Whether you’re a career, health, or relationship coach… you probably won’t be the only one. What makes your services unique is not your training or the coaching packages you offer, but YOU.
- Your life story.
- Your lived experience.
- The challenges you’ve faced, joy you’ve experienced, lessons learned, and who you’ve become as a result.
Your voice and perspective is the single greatest asset you possess.
Your style and unique way of seeing the world is what draws prospective clients to you. Your take on life is why clients hire you. Those clients will rightfully expect you to draw from your own lived experience alongside the coaching training, techniques, and tools you have to offer.
Consider Your Coaching Niche
It's OK if you aren't sure where you want to focus right now. For many coaches, this happens in stages and becomes increasingly clear over time.
Coaching niches cover a wide range of interests and needs. Some common areas of specialization include:
- Career coaching
- Divorce recovery coaching
- Health and fitness coaching
- Leadership and executive coaching
- Women's empowerment coaching
- Productivity coaching
- Creativity coaching
- Life purpose coaching
When it comes to choosing a coaching niche, it’s best to understand yourself first. Start by considering what skills, interests, and expertise you already possess. After all, your strengths are the foundation you'll be building your coaching business upon!
Build techniques that serve your people well
Another way to successfully become whatever kind of coach you desire to be is by researching coaching techniques and building resources that will best serve your clients. Figure out what your go-to coaching interventions are, and focus on getting really good at your craft.
Want some resources to get you started? Check out these resource guides for coaches:
- 4 Life Coaching Session Frameworks To Use With Clients
- Top Life Coaching Tools You Need for Your Practice
Develop your brand voice & identity
Your brand identity is the outward expression of your coaching business. This may include the tone and voice of copywriting throughout your content, the look and feel of your visuals and imagery, the choice of your logo and colors, and anything else that brings your coaching business to life through the senses.
A personal brand is made up of four essential components:
- Your Beliefs: Your philosophy, what you care about, and how you show up for others
- Your Personality: How you behave, act, and feel; how you dress and speak; how you carry yourself
- Your Promise: What sets you apart from other coaches; the benefits you offer
- Your Legacy: Your impact; what you hope clients say about working with you; how you want to be remembered
Want To Be A Coach?
A lot of talented people like you dream of having a coaching business, but aren’t quite sure how to get there. We train and certify adventurous coaches, making sure you’ve got all you need to build a business you love and transform lives, on your terms. If you're ready to learn more, come check out Lumia Life Coach Training!